About Hooplife

Hooplife

We are a full service basketball brand, providing Hooplife® branded apparel goods like graphic t-shirts, jerseys, shorts, basketball uniforms, jackets, hoodies, headwear, footwear and services like basketball tournaments, basketball leagues, club teams, camps, clinics and basketball training for kids of all ages. If you're an individual looking to join the Hooplife® family or an organization looking to license the Hooplife® name, please contact us for licensing opportunities as we expand Hooplife® Basketball Training, Tournaments, Leagues and Apparel to all 50 states. Below is a snapshot of some of the things we've done over the years to grow our brand. Check back for updates as we elaborate and fill in the gaps with details. In the meantime, come get your game right at a Hooplife® Gym.

- 1.1.21

Officially open the Hooplife Basketball Academy / training facility / gym to the public for training. Our facility is also home to our physical retail store where we sell Hooplife® Apparel.

- 11.20 to 12.20

Purchased equipment and began outfitting the training facility. We had a soft opening in late December where we trained several players.

- 10.17.20

Signed contract. We finally found a place to open our first basketball training facility and retail outlet.

- 05.20 to 09.20

Spent a lot of time sniffing out training locations.

- 03.31.2020

The Hooplife® Family lost someone to COVID 19. It's been a crazy year to say the least. 

- 2015

Began looking at gym drawings / concepts.

- 2014

Revamped branding, website, social media, etc...

- 2012 to 2013

Began Small Group / Team training / Mentoring / Team Sponsorship. 

- 2009 to 2011

Pushed the brand. Studied the competitive landscape. Researched the industry. 

- 2008

Exhibited at the mecca of apparel shows in Las Vegas 

- 2007

Launched website for Hooplife® Basketball Apparel. Hooplife® apparel featured in SLAM and Dime Magazine. Began private basketball training. 

Hooplife Basketball Apparel

Hooplife Apparel in Slam Magazine Spread

Slam Magazine Cover

- 2006

Granted Trademark registration for the Hooplife® name. 

- 2003

Filed first Trademark application for the Hooplife® name

- 1999

Printed first bulk order of Hooplife® T-shirts and Hoodies. 

- 1997

The Hooplife name was born.